How to get clients to sign up for a maintenance program for body contouring
How can non-invasive body contouring procedures like cavitation, laser lipo, lipo freeze, RF, and vacuum therapy butt cupping help you maintain the excellent results your customers receive? Professionals are aware that body contouring maintenance procedures are required to maintain results. The issue is that, once our clients see the progress they desire, it can be difficult to persuade them to make more commitments in order to maintain their success.
However, maintenance programs for body shaping keep customers satisfied and boost your revenue. In order to get more clients to sign up for a body contouring maintenance program, we'll show you how to convince them to do so in this blog.
This blog will teach you:
1.The Physiological Mechanisms that Prevent the Results of Body Contouring
2.How to Get Your Clients to Join a Maintenance Program for Body Contouring
Why you require a maintenance program for body contouring?
It's safe to assume that the majority of your clients receive at least one of these cosmetic procedures.
Dye, straighten, or otherwise enhance their hair
Get a pedicure or a manicure
Purchase eyelash extensions.
If so, maintenance is required for physiological reasons.
Within a few (4–8) weeks, hair grows and returns to its normal state.
Within a couple of weeks, polish must be replaced due to nail growth.
After a few weeks, eyelash extensions disappear (50 percent at week 4, 100 percent by weeks 6–8).
The same consideration, respect, effort, and money are needed for your body shaping treatments as they are for maintenance.
The medical causes for your clients' ongoing maintenance of body contouring
Getting Older
At least in part, the aging process is to blame for many of the physical problems our clients desire to fix.
The procedures we provide as experts in body sculpting can occasionally temporarily stop the aging process.
On the other hand, we are unable to stop aging. After the end of our therapy programs, the aging process continues.
The brief anti-aging effects are recreated by maintenance procedures, which also lengthen the benefits.
Body mass
In their 30s, our customers begin to lose muscle mass, and with each passing decade, the loss of muscle mass accelerates.
If we stop helping you, any muscle you gained from our therapies will gradually disappear.
The increase in muscle mass attained with our therapies is prolonged with a good body contouring maintenance program.
Stress
Most of our clients experience significant stress, and some even have chronic stress.
Stress leads to negative behaviors like overeating, poor diet, sleep deprivation, etc., which can undermine any therapeutic progress we have made.
To repair the harm caused by stress, a maintenance program with precisely timed maintenance treatments is helpful.
Hormones
In her 40s, your client's estrogen levels start to drop, and they keep dropping until menopause.
When estrogen levels drop, fat storage and distribution increase, giving the body an apple form rather than its original hourglass shape.
To maintain your client's outcomes, schedule maintenance treatments that combat hormonal shifts.
Genetics
Everything is governed by genes.
Although genetic programming cannot be changed, our treatments can result in improvements.
Therefore, it is only transitory when the "hip dip" is removed, fat is reduced, or the buttocks are enhanced. After a while, genetics will take over.
The outcomes we attained are preserved through maintenance treatments, which continue to put up a fight against genetic programming.
Sedentary Way of Life
The vast majority of our clients are sedentary individuals.
This way of living results in extra body fat, poorly developed muscles, a dysfunctional lymphatic system, and poor skin quality.
Following therapy, excellent benefits will be undone if you resume a sedentary lifestyle.
A body contouring maintenance program helps to reverse the effects of a sedentary lifestyle.
Sleep
If your clients are representative of the general population, about one-third of them experience chronic sleep deprivation.
Additionally, the majority of your clients do not sleep well or enough.
Weight gain and inadequate lymphatic function may result from these disorders.
The effects of poor sleep are countered by maintenance therapies.
What should a maintenance program for body contouring look like?
Rewarding and motivating your clients who choose to maintain their results by following your advised body contouring maintenance plan is crucial.
Reward them with discounted maintenance treatment costs.
Offer a portion of the usual pricing's reduction, a reduced "fixed" price, or continue to offer the series' discounted treatment fee.
As long as they participate, honor that price because it is "grandfathered" in.
Give them a compliment and something to celebrate.
The customers are being wise by choosing to take part in your maintenance program.
Say it to them!
Give them recognition and a prize, like the Smart Sculpters Club, with exclusive discounts on specific products or services
Send them a personalized note of appreciation for taking part.
Make them feel as though they belong.
An essential necessity to be accepted as a group member is to feel a sense of belonging.
Include them in your "group" as a sign of respect.
Make it official by naming the upkeep program the Smart Sculpters Club.
Reward them with additional benefits.
Your most loyal customers are these people.
Reward them with additional benefits like unique invitations to events, little presents, unique tips, and thank you cards.
A membership model can be used to manage the Body Contouring Maintenance Program. Although it is not required, you can set up and manage your body contouring maintenance program in a manner that is very similar to managing a membership... or incorporate it as part of your Membership.
How to Get Your Clients to Take Part in Your Maintenance Program for Body Contouring
Education is the beginning and conclusion of convincing your clients to stick with your body contouring maintenance program after the treatment series is through.
PRO TIP: Some practitioners make the error of failing to emphasize the necessity for maintenance until the final visit, or, worse yet, when the client expresses fear about losing her results. The therapy procedure must include ongoing maintenance instruction that must begin right away.
Education on Body Contouring Maintenance
Use repetition to your advantage. According to studies, a message that is repeated increases the likelihood that it will be remembered, believed, and implemented.
Begin training your consumer when they are a prospect
Before you and your client meet, start your education by using websites and social media.
On your website and social media, you should provide information and education regarding your Body Contouring Maintenance Program.
Keep teaching people using the consultation process
In your consultation, make sure to include maintenance.
Inform her that you will provide more information when treatments begin.
Your goal throughout the meeting is to retain your client's excitement about undergoing the treatments, so try not to overemphasize the Body Contouring Maintenance program.
When creating a personalized treatment plan, keep learning.
By personalizing treatment programs, you provide your provider-client relationship structure.
Be careful to mention maintenance in the plan once the course of therapy is over.
Avoid overemphasizing now, as you did throughout the consultation, to keep the client's enthusiasm for getting started high.
Educate patients at every treatment session.
During the initial therapy session, mention the suggestion for maintenance treatments.
Start by outlining one physiological justification for that requirement during the first treatment session.
Include further physiological justifications for the necessity for maintenance treatments during later treatment sessions, but avoid making maintenance treatments the primary subject of teaching during treatment sessions.
At the following-to-last treatment session and the last treatment session, start putting a heavier emphasis on the need for maintenance treatments.
At one of these two appointments, obtain a commitment for the Body Contouring Maintenance Program (or at the very least, the first maintenance treatment).
Educate further on the follow-up visits.
A fruitful Follow-Up Visit is the ideal chance to obtain your client's commitment to the Body Contouring Maintenance Program.
Your client is delighted and enthusiastic and won't want the outcomes to deteriorate.
Even if you can't secure a commitment for the Program, make an appointment for her initial maintenance treatment.
Educate more people during the maintenance treatment appointments.
Remind your client that choosing to receive a maintenance treatment or take part in the body sculpting maintenance program was a wise choice.
Continue to inform her of the benefits of keeping up with maintenance.
Schedule a phone call for roughly 4 weeks after the client's previous visit if she hasn't scheduled any maintenance treatments.
Inquire about your results, and inform her on how to sustain them with follow-up treatments.
Schedule her first maintenance visit, or note her refusal.
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