2022 Body Contouring Trends: How to know if a trend is right for your business
We previously covered six well-known and consistently popular body contouring techniques that you may use to start and run a successful non-invasive body contouring business. Today, we examine the body contouring trends for 2022 as predicted by professionals in the aesthetics sector.
Remember that while a trend may be something novel, it is not always a brand-new item, piece of equipment, or method of operation. A trend is a shift in how consumers think, concentrate, or rank their needs, which leads them to alter or adjust their wants and expectations.
The 2022 body contouring trends fall into 3 categories
1. An emphasis on therapies that enhance health and wellness: innovations and remedies for lymphatic drainage
The globe was emerging from an unfathomable two-year life experience at the dawn of 2022. Our health was severely damaged by the social isolation, dread, concern, and stress, and it is evident in our physical appearance. In addition to wanting to feel and look their best, consumers also desire to do it in a way that enhances their health and vitality.
Therefore, it's not unexpected to see a rise in consumer interest in body contouring procedures that have both of those advantages: holistic body shaping while also enhancing client wellbeing. We're discussing procedures and tools that facilitate lymphatic drainage.
The creator of Artemis Distribution, Simon Mansell, sees what most others do not and offers his understanding that "poor lymphatic drainage is the underlying cause of a lot of cosmetic concerns in the body." The client's health and wellbeing are enhanced, their entire body is slimmed down, and their collagen production is increased.
2. Heat-based and Cold-based treatments
Over the course of the pandemic's two years, the majority of consumers put on undesired weight. Many of those consumers are prepared to lose the extra weight and feel better about themselves as limitations are loosened in 2022. And they are turning to non-invasive fat reduction procedures utilizing extremely cold and hot temperatures.
COLD
Fat is destroyed through Cryolipolysis at extremely low temperatures.
With the use of static suction and freezing temperatures, Coolsculpting decreases fat. Since 2010, there has been one. Recent years have seen improvements in the comfort of the procedure thanks to Cryoskin's massage-like application.
Since it first became popular many years ago, Cryolipolysis has continued to be popular.
HEAT
Laser Lipolysis is the use of laser radiation to break down fat.
Diode laser energy is used in treatments for fat removal based on heat. The terms "cold laser," "low level energy," "LLLT," "LED," and "red light treatment" all refer to the same technique that uses laser energy but does not use high laser temperatures.
Sculpsure, the first heat-based non-invasive fat eradication device, was unveiled in 2015. Others have since imitated and made some improvements, such as Eon, with its robotic arm that precisely directs laser energy.
Since 2015, laser lipolysis has been in high demand, and it is still on the rise today.
COMBINATION OF HEAT AND COLD
Contrast Application: Using both heat and cold technologies to reduce body fat
A contrast application device was unveiled in the US in 2018. The Italian invention Cryo T Shock uses a combination of heat and cold to burn fat.
3. Combining treatments: addressing more than one concern, customizing outcomes
Since 2021, we've observed an increase in consumer demand to address many issues in a single visit. For instance, it's usual for customers to express concerns about both excess weight and loose skin. Additionally, they want to address both issues in a single visit.
One of two strategies is used by proprietors of body contouring businesses to satisfy this need. Either by spending money on a device that can supply many technologies or solve multiple problems, or by buying multiple devices to accommodate the various demands of the client.
How to know if one of the 2022 body contouring trends is right for your business
·Trends may be enduring or passing.
·And fashion trends might or might not be appropriate for your body contouring company.
·Therefore, it's crucial to thoroughly consider the body contouring trends for 2022.
1. how the trend fits within your business model (does it make sense to your brand?); and
2.whether the trend meets the needs of your ideal customers (is this something that will resonate long term?).
Answer these questions to find out if you should incorporate one of the 2022 body contouring trends in your body contouring business
(You can use this process when considering any new service!)
·What treatments do you currently offer?
·Are your existing treatments profitable?
·Do your machines work well and are your clients happy?
·Does your team like your current machines?
·Have your ‘ideal clients’ asked about a treatment you do not currently offer? (only your ideal clients; do not consider what others have said)
·Are you meeting the needs of your ideal clients?
·Do your ideal clients have a new need or needs?
·How much competition for the trend treatment in your market?
·Does the trend treatment fall squarely within your business brand?
IF THE 2022 BODY CONTOURING TRENDS TREATMENT CLEARS THE ABOVE QUESTIONS, ANSWER THESE QUESTIONS NEXT.
·What is the total amount invested?
·Will the trend treatment result in new services for your customers and increased revenue for your company? (When contemplating equipment that generates the same advantages as your current machinery, use caution)
·Can your company justify the expenditure?
·Does your company have the time to take time off to train your staff?
·How challenging would it be to create and carry out your marketing strategy to promote and market the new treatment?
Visit www.lipolounge.com learn more about starting or growing your body contouring business.
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