Want leads? 6 reasons to use social media marketing in your body contouring business
Use social media marketing for your body contouring business for these six reasons.
One of the most affordable methods of developing scalable, genuine, and low-cost relationships with your customers and prospects is through social media marketing. And when done well, it can bring a lot of people to your website and boost revenue for your company.
Additionally, social networking may be the most cost-effective lead generation tool. Without paying any money at all, you can utilize it to launch your brand-new company. And it's one of the easiest methods to expand your expanding company on a tight budget.
Final Verdict. You require a social media marketing strategy to attract (and keep) your target audience if you want to expand your body contouring firm.
We'll look at six reasons why you should include social media into your business in this article.
Let's clarify a few words and provide some context for some basic queries before moving on to the six reasons.
Social media marketing is what?
Social media marketing is the use of social media websites to reach out to your ideal clients, advertise your company, and market your products.
What are the most popular social networking sites?
Facebook
Instagram
LinkedIn
Twitter
YouTube
Pinterest
What is a social media marketing strategy?
A social media strategy is a plan that includes:
The social media channel(s) you intend to use
The strategies you'll employ to accomplish them
The sum of money you'll set aside
The time you'll set aside
The performance indicators you'll use to monitor and gauge your progress
Now for the six reasons why social media marketing is a must-do for your body contouring business.
6 reasons why you should use social media marketing in your body contouring business
Reason Number 1
Social Media Marketing is flexible and can be targeted at niches.
You can target (1) your entire audience, (2) just your primary market or (3) any of your secondary markets
The first reason you should use social media marketing is you can target niche audiences from your client and/or prospect base.
Here’s some examples:
You can narrow your target to speak directly to new moms to promote your mommy makeover services.
You can narrow your target to speak directly to middle-aged women who want to lose weight to promote your ultrasonic fat cavitation treatments, etc.
When you can design your content to appeal to the specific niches, you can reach the right segment of your market very effectively. Compare that to other methods of marketing, like print media or radio or television or even google ads where it’s very difficult to segment your audience.
But you don’t have to niche down with social media marketing! There may be times you want to reach your entire audience like when you’re promoting your Annual Open House or introducing a new team member, etc.
Reason Number 2
Social Media Marketing allows you to reach your prospects and your clients anywhere, anytime…and many users of social media are considering a purchase soon
The second reason is that social media allows you to connect with your audience whenever and wherever they are. They don't even have to be in the same city as you to contact you. With social media, you can deliver your messages and stay top of mind at the flick of your market’s finger, at any time your audience feels like ‘scrolling.’
And social media marketing allows you to reach prospects who are close to purchasing a service or product. Research shows us that 54% of people visit social media platforms when they are ready to consider a purchase.
Reason Number 3
Social Media Marketing enhances social proof
The third reason you should use social media is that it strengthens social proof.
What is social proof? Social proof is essentially ‘safety in numbers.’ People want to do what they observe others are doing because “if others like it, that’s good for me.”
Importantly, social proof is considered one of the most important factors in convincing others to buy.
Social media marketing allows you to showcase your happy clients, great results, testimonials, reviews, videos, etc.
So, for example, when your prospects and clients learn that your client has undergone a series of radiofrequency (RF) tissue tightening treatments and she loves her firmer arms, they will be more likely to want to do the same. Or when they watch the video testimonial of your client who underwent lipo laser fat reduction treatments and is ecstatic about her results, they will be more likely to want to do the same.
Reason Number 4
Social Media Marketing is more affordable than most other advertising media.
Compared to traditional marketing channels including radio, television, direct mail, and digital ads, social media is less expensive. You may start with a budget of $5 to $10 per day and still reach a lot of prospects who are interested in what you're offering by using audience targeting to reach the people you want to reach.
It’s very important to limit your focus to preferably one, maybe two, social media platforms where your audience spends most of its time. This allows you to focus on what’s working and not working and it will keep your budget (and your time allowance) under control.
Reason Number 5
Social Media Marketing is easily grown at a customized rate for your business.
The fifth reason you should use social media marketing is it’s scalable.
When you first start out, you should concentrate on developing relationships with both current and potential customers, producing engaging content and branding your business, and measuring the success of your marketing initiatives.
You can start with a low budget, perfect your campaigns, then increase your spend incrementally if needed.
Your clients and prospects are seeing your competitor’s content on social media platforms.
The sixth reason your body contouring business should be using social media is your competitors are already using it.
We recommend you set aside time to conduct a social media audit on the top three competitors in your market. Learn what they are doing and where they are doing it. Answer these questions: what platforms are they on, what kind of content are they posting, what promotions are they running, what kind of interaction are they generating.
This social media competitor audit provides valuable insights to what you need to do, and importantly, what you do not need to do.
For instance, if your social media marketing strategy calls for posting three times per week but your audit shows that your rivals only do it once per week, you might not need to budget for three posts. It might be effective to publish one to two times every week.
Study what your rivals are doing, then concentrate on outperforming them to develop your audience, generate more leads, strengthen your brand authority, and boost sales for your body contouring business.
Want to learn more about growing your business with non-invasive body contouring?
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